Employee-generated content (EGC) is so powerful because it’s your team telling your brand story—in their own voice—and it works. Branded posts don’t get shared. Employee content does—up to 24x more. Why? Because people respond to what feels real, not overly polished.
EGC is real, relatable, and way more impactful than polished brand posts. Businesses that choose to capitalize on the power of EGC in their marketing strategy experienced a notable 27% surge in online engagement and a substantial 19% increase in sales during the first year.